Shout out to one of your fellow subscribers, Chana, who inspired this week’s topic by asking me: “What’s the most effective way to cold call someone?” Confession: I’m breaking one of my own rules this week. My goal is to keep these reads 5-minutes or less. But I couldn’t help it. At this point, I could probably write a book on cold calling tactics for architects. I’m packing in a bunch of value here and we’re still only scratching the surface. Sorry, not sorry - hope you understand! 🙂 Read...